// Amina Ouadday
That's exactly why I can solve your problem.
I first understand how your business runs, and only then I build the tool.
Amina Ouadday, an engineer graduated from Polytech Paris (2014), ex-Peugeot Citroën (human-machine interfaces, concept cars 2014-2018), ex-CIO of the SIPROMAD Group in Madagascar, founder of TIA Jewelry, now a digital transformation consultant for SMBs, NGOs and independents, between Kinshasa and Paris. Trilingual: French, English, Arabic.
Public sources: LinkedIn · Polytech Paris (Sorbonne Université) · Peugeot Citroën / Stellantis · Groupe SIPROMAD.
View my LinkedIn profile
(And the death stare? That's just my debug mode.)
Self-confessed perfectionist, caffeine-powered, 0% bullshit marketing.
The result? Digital tools that actually work.
// Track record
2014
Engineering degree
Computer science & applied electronics. The rigor of an engineering school as the foundation for everything that follows.
2014–2018
HMI & Concept cars
4 years as the pivot of cross-functional teams (UX/UI designers, electronics engineers, developers). Specifications, business-to-tech translation, orchestration. That's where I understood my real craft: making every puzzle piece fit before anyone lays a single brick.
2018–2024
Group CIO + Brand founder
IT leadership at one of Madagascar's largest groups: restructuring the CIO function, mapping flows, structuring data, deploying tools. In parallel, building TIA Jewelry from a blank page: proof that the method works from zero too.
2024+
Digital transformation consultant
Between Kinshasa and Paris. Applying this method to SMBs, NGOs and independents. Diagnosis, restructuring, building, supported transition.
— My philosophy since day one.
// Convictions
No tool is universal. The same function (managing your clients) takes four different shapes depending on whether you're a jeweler, a transport company, a hypnotherapist or the CIO of a major group. Diagnosis comes before any quote.
It's a lever. If your process is broken, automating just breaks it faster. That's why I restructure before I write any code.
It's a cost. Supported transition — training, change management, 3-month follow-up — is included in every project, not an upsell.
// Things you won't find on my resume
Mom of 3 kids. The most demanding project of my career.
I climbed Mount Rinjani at 3,750 m in two days. (OK, it wasn't my idea. But I'm really proud of it.)
I speak French, Arabic and English daily.
I learned gemology to create jewelry in Madagascar.
My first program ran on a PIC16F877. If you know, you know.
I believe technology should simplify life, not complicate it.
Staring at the screen hoping my gaze will fix the bug on its own? Spoiler: it never works. But I stay professional.
Want to work together?
45-minute discovery call. Free. You leave with a clear vision and a precise price range.