Digital transformation for SMBsin Paris and Île-de-France
I'm Amina Ouadday, an engineer turned digital consultant, based between Paris and Kinshasa. I support SMBs on their digital transformation.
High-performance websites, operational process automation, Google SEO and visibility in AI search engines (ChatGPT, Perplexity, Gemini), artificial intelligence working alongside your teams, a CRM built around your business.
In Paris and Île-de-France, I travel on demand for diagnosis and handover. Elsewhere, fully remote.
✓ Quote within 48h · ✓ VAT-exempt invoices · ✓ Code 100% yours · ✓ GDPR-compliant

Mobility startup · Paris
Driver app + automations
Next-day rides: 1h/day → 0 min
B2C e-commerce brand
Automated customer support
Support response: 8h → 30 min
B2C e-commerce brand
Content pipeline
Publishing: 2/month → 3/week
Anonymized cases (NDA). Technical details + references on request.
The Paris digital market is saturated. But saturated with generic agencies.
In Paris, SMBs choose between three profiles: large agencies with heavy structures and €30,000 quotes for a showcase site, young freelances who deliver fast but without thought-through architecture, and generic SaaS that force you to bend your operations to their tool. None precisely fits SMBs who want a clean, durable, process-calibrated deliverable.
My background is designed to fill this gap: Polytech Paris (Sorbonne), 4 years in Peugeot Citroën R&D on concept-car HMIs, then ex-CIO of a multi-business group in Madagascar, founder of TIA Jewelry. I'm a 360° engineer and project lead before being a developer. You get strategy, design and execution from the same person, without intermediaries diluting the brief.
64 %
of French SMBs have a website in 2026, a figure stable for several years.
Source · Baromètre France Num 2026 →
487 M€
in fines issued by the CNIL in 2025, including €475M over cookies and trackers.
Source · CNIL 2025 review →
×3
growth in SMBs using AI in two years: 40 % in 2026 vs 13 % in 2024.
Source · Baromètre France Num 2026 →
Which structures in Paris and Île-de-France
Growing service SMBs
Boutique consultancies, freelances, creative studios with 1 to 15 people whose ops start to break on free tools.
DTC and e-commerce brands
You sell online, want to break out of Shopify or consolidate a clean, fast, SEO-native multi-channel setup.
Law firms, CPAs, architects
You need a trust-building site, simple internal tools, and rigorous GDPR compliance for your clients.
Early-stage startups
Launching a product, need a clean MVP, a converting landing page, and a solid backend to handle first fundraising rounds.
NGOs and associations
You need a clear site for donors, simple program tracking, and a secure online donation module.
Established SMBs in late digitization
You've been around 15-30 years, still run a lot on Excel and email, want to modernize without breaking what works.
Six specialties in Paris, plus a comparison to choose.
Depending on what you want to unblock first, here are the dedicated pages: concrete examples, budgets, timelines.
Process
Process automation
Processes mapped then automated, on the tool that fits the need. HubSpot, Notion, Stripe, Pipedrive integrations. Gains estimated at the audit, measured after.
Automate my processesWeb
Website
High-performance websites, GDPR-compliant, ranked on Google and visible in AI search engines. Delivered in 7 to 14 days. From €1,490.
See the 3 packagesSales
E-commerce site
Online store on Shopify, WooCommerce, or custom-built with Stripe payments. We choose the platform after diagnosis, not before.
Compare platformsVisibility
SEO
Google SEO + visibility in AI search engines (ChatGPT, Perplexity, Gemini). For SMBs that want qualified traffic, not vanity buzz.
Unpack the methodAI
Artificial intelligence
Conversational agents and smart automation working on your business data, GDPR-compliant. Powered by Claude, GPT or Mistral as needed.
See AI use casesBusiness
Custom CRM
Alternative to Odoo and HubSpot when your business doesn't fit standard boxes. You own the code.
See the full methodWhen to pick me, and when not to.
I'd rather point you to the right provider than sell you something that doesn't fit.
→ Choose me if...
- You're a Paris-area SMB with 1-50 people, a precise project and a realistic budget.
- You want a single point of contact from diagnosis to handover.
- You need a durable, clean deliverable that outlives the provider.
- You care about GDPR rigor and code ownership.
✓ An agency fits better if...
- You're a large SMB or mid-market needing parallel teams (10+ simultaneous resources).
- You have a formal RFP and need a "corporate-grade" provider (enterprise references).
- Your project involves heavy 3D animation or advanced motion design.
+ A standard SaaS is enough if...
Your processes fit Wix, Squarespace, Shopify, HubSpot or Notion without pain, and you don't need code ownership. In that case I'll tell you honestly and can help configure the SaaS cleanly instead of selling you unnecessary custom work.
My first reflex is always to diagnose. If a SaaS is enough, I'll say so. If an agency fits better, I'll point you there. If custom genuinely serves you better, we'll build it together. The tool adapts to your need, not the other way around.
The full comparison, with budgets and lead times: freelance or digital agency in Paris.
You also operate in DRC?
Part of the year, I'm based in Kinshasa. I also support SMBs and NGOs in DRC, with an approach calibrated for local realities: mobile money, variable connection, teams familiar with Excel.
See the Kinshasa pageFrequently asked questions
Everything you want to know before booking the call
Are you freelance or an agency?
I'm a **freelance consultant and independent engineer** (through my company Ouadday Digital, a French SASU registered in Paris), not an agency. In practice: I'm your single point of contact from diagnosis to delivery. No salesperson taking the brief, no project manager translating, no dev subcontracted across timezones. You talk to the person who codes, and who codes to the person who talks. That's what allows a lower budget than an equivalent Paris agency, without cutting quality. Legal status: French SASU (Ouadday Digital), VAT-exempt up to €37,500 HT (art. 293 B CGI), clean invoicing, GDPR-native. You're working with a declared independent, not a hacked-up status.
Why work with you rather than a Paris agency?
Because I do all three roles (project manager, designer, developer) in one head. You save on the budget, and gain a lot in coherence and execution speed. An agency bills three roles in parallel, with information loss at each handoff. The diagnosis, technical architecture, design and code are thought together, by the same person. No salesperson diluting, no project manager translating, no subcontracted dev.
How much does digital transformation cost for a Paris SMB?
It depends on what pays off fastest in your case, and that's exactly what the free 30-minute express audit is for. To place yourself: an audit starts at €490, a single page at €200, a showcase site at €1,490, a first automation workflow at €1,500, a custom CRM at €4,000. The final amount depends on scope, and the quote that comes out of it is firm, never a vague range.
Do you work only in Paris or anywhere in France?
I'm based between Paris and Kinshasa and work mostly remote. For Paris and Île-de-France clients, I travel on demand for diagnosis and training/handover phases. For clients outside IDF in France (Lyon, Bordeaux, Marseille, Lille, Strasbourg) or elsewhere (Belgium, French-speaking Switzerland, Luxembourg, Canada, francophone Africa), everything is done remotely with weekly sync points.
How do you guarantee GDPR compliance?
All my deliverables are GDPR-native: EU Vercel hosting, legal pages and privacy policy compliant with LCEN, cookie consent banner, documented processing register, EU subprocessors when possible (Brevo France, Stripe Ireland). For B2B small businesses, I also handle the minimum internal documentation (GDPR register, DPA with subprocessors).
What tools do you concretely master?
Web stack: Next.js + React + Firebase + Stripe. Mobile React Native + Expo. Automation: your tools' native features, Make, n8n or custom code, depending on the process. AI: Claude + GPT-4 + Mistral + RAG. Data: BigQuery + Looker Studio + GA4. SEO: Ahrefs + Search Console + Schema.org + AI Overviews. The breadth comes from my primary role being architecture, not a single tool. Design stack: Illustrator + prototypes coded directly (Next.js for web, Expo Go for mobile, no Figma stage). For tools you don't use yet but could benefit from, I'll guide you without overcharging for the discovery.
Are your prices lower than an agency because you're alone?
Yes, generally. Not because I subcontract or cut quality, but because I remove three layers: the salesperson (you talk to me directly), project management (I'm my own project lead), and agency margin (I bill my actual time). You pay for the work, not the structure around it.
What if I want to hand the project to another provider later?
You own 100 % of the source code upon full payment. I deliver complete technical documentation: architecture, dependencies, deployment procedure, credentials, data schemas. Any Next.js or React developer can take over without continuity loss. Custom is designed to prevent lock-in, not create it.
What's your legal status and how does invoicing work?
VAT-exempt under the French small-business scheme (article 293 B of the CGI). Pre-tax invoices, payment in 30/60/10 % (upfront / delivery / handover). SEPA transfer or Stripe. Quote within 48 h. Invoices are pre-tax, no VAT collected. Standard payment in three installments: 30 % upfront, 60 % on delivery, 10 % at final handover. Contract e-signed before kickoff. No commitment before quote signature.
Got a project in mind?
Let's talk, coffee in Paris or video call.
Free express audit, 30 minutes. You leave with a concrete first action plan and a realistic price range.