What I've built.What it changed.

Every project starts with a concrete problem and ends with a measurable result. Here is a selection of missions where the Simplify → Optimize → Automate method made the difference. Some projects are confidential: detailed technical information is available on request, under NDA.

Web platform · Site + CRM + FinanceMobility startup, Paris (confidential)NDA

Web platform for a mobility startup

+60% client growth in 6 months

Next.jsNext.js
FirebaseFirebase
StripeStripe
SentrySentry

The context

A mobility startup needed to stand out from general leaders on a specific niche. No tech team, no agency budget, but the ambition to run everything autonomously.

The sticking points

  • Everything managed in-house without a tech team: bookings, drivers, invoicing, follow-ups, client communication
  • No real-time view of daily operations
  • Every manual task = risk of error, omission, delay
  • Growth blocked by the lack of infrastructure

The approach

First, a complete diagnostic: booking flow, driver management, invoicing, client communication. Everything was manual, scattered. Each process restructured upstream, before writing a single line of code.

What I built

  • Multilingual Next.js site (FR/EN on the web, 11 languages for client communications)
  • Stable 98/100 PageSpeed score
  • Real-time booking with multi-zone, multi-time pricing engine
  • Full CRM covering the whole business (rides, drivers, clients, blog, newsletter)
  • Invoicing module: automatic invoice generation on every ride, instant delivery to client, payment method handling
  • Finance & accounting module: revenue tracking, individual commissions per driver, payment fees, balances, driver settlements with period selector, accounting exports
  • Unified dashboard: 360° real-time view of the business with per-driver KPIs (rides, revenue, commissions, satisfaction) and company KPIs (revenue, margin, seasonality, most profitable routes). Decisions made on numbers, not hunches
  • Multi-period reporting (day, week, month, quarter, year) with one-click accounting exports — no more hours rebuilding spreadsheets
  • Multilingual client communications in 11 languages via messaging templates
  • Automatic PDF voucher generation on every ride, instant delivery to client
  • Stripe, Brevo, Firebase, Cloudflare, Sentry, Google Calendar integrations

Results

  • +60% client growth in 6 months
  • Stable 98/100 PageSpeed score
  • 27 functional CRM modules managed autonomously
  • Full operational, accounting and financial management taken over autonomously after 30-minute training
  • Recurring tasks automated in the background (reminders, recaps, monitoring, follow-ups)
SEO automationMobility startup, Paris (confidential)NDA

Automated SEO infrastructure for a mobility startup

SEO managed autonomously — no dedicated team, no external agency

AhrefsAhrefs
Looker StudioLooker Studio
BigQueryBigQuery
N8NN8N

The context

To compete with general leaders, the site had to dominate hyper-specific long-tail queries. Publishing, tagging and monitoring every page manually became impossible at scale.

The sticking points

  • 250+ pages to tag, monitor and submit to Google — impossible by hand
  • Every change risked breaking the SEO already earned
  • No time to monitor performance daily
  • An external SEO agency = recurring cost and dependency

The approach

Diagnostic of the editorial flow and indexing pipeline. Identification of repetitive tasks (sitemap, structured data, internal linking, performance tracking). Automation of what should be automated, human monitoring on the rest.

What I built

  • Dynamic sitemap generated on every build (250+ URLs)
  • Automatic submission of new pages to search engines (IndexNow)
  • Automatic Schema.org markup generation tailored per page type
  • Automated internal linking between local pages
  • Bilingual blog publishing with automatic FR↔EN mapping
  • Automatic pre-deployment SEO verification script
  • Search Console + GA4 monitoring via Google service account
  • robots.txt configured for AI crawlers (GPTBot, ClaudeBot, PerplexityBot)

Results

  • 250+ URLs indexed on Google FR and EN
  • Real-time SEO dashboard: positions, impressions, clicks, CTR per page, automatic regression alerts
  • Instant submission of new articles to Google and Bing
  • Zero SEO regression since the pre-deploy script was put in place
Mobile app · Dispatch · Driver automationsMobility startup, Paris (confidential)NDA

Driver mobile app and automation ecosystem

From admin as firefighter to admin as pilot

React NativeReact Native
FirebaseFirebase
N8NN8N

The context

Drivers needed to receive rides, track their schedule, declare on-board payments, and invoice clients in real time, all from their phone. Admin-side, every driver action had to sync instantly with the web dashboard.

The sticking points

  • Admin on the phone all day tracking where drivers are
  • Forgotten invoices, clients chasing for them, brand image affected
  • Confirmed rides, yet drivers getting lost or forgetting them
  • No consolidated view of the fleet, revenue, or disputes

The approach

Design of an ecosystem where the mobile app, web dashboard, and messaging channels talk to each other in real time. The app built for driver use (large buttons, minimal taps, critical info visible). Repetitive tasks automated to free up the admin.

What I built

  • React Native / Expo mobile app for drivers (Android)
  • Real-time GPS tracking
  • Assigned ride tracking with live status (upcoming, in progress, completed)
  • One-tap on-board payment declaration (cash, card)
  • Real-time sync with the web admin dashboard
  • Automatic invoice generation at the end of every ride, instant delivery to client
  • Automatic review request after ride completion
  • Push notifications for new rides and schedule changes
  • Automated next-day dispatch via instant messaging
  • One-tap switch between chronological and per-driver views

Results

  • Full driver autonomy on the ground
  • Zero forgotten or late invoices
  • Customer review rate multiplied by automated follow-ups
  • Next-day dispatch prepared in zero human minutes (vs 1h/day before)
  • Real-time fleet view for admin
Automation · Content & Customer serviceB2C e-commerce brand (confidential)NDA

Content pipeline + automated customer service · B2C e-commerce

Support response time: 8h → 45 min

N8NN8N
ClickUpClickUp
BigQueryBigQuery
Looker StudioLooker Studio
ClaudeClaude

The context

The team published irregularly across 3 platforms and spent 3 hours daily manually handling support requests (refunds, tracking, exchanges). Volume was growing on both fronts, the team wasn't.

The sticking points

  • 3 hours a day lost on repetitive support, across multiple team members
  • Irregular publishing: visibility and engagement dropping
  • Negative reviews going public before anyone could react
  • Info scattered across Slack, emails, docs — nobody knows who does what

The approach

Diagnostic of both flows (editorial + support). Pipelines restructured separately: a human in the loop for content (validation before publishing), escalation rules for support (human only for complex cases).

What I built

  • Content pipeline: Idea → AI generation → Human review → Multi-platform scheduling → Publishing → Analytics
  • Editorial calendar in ClickUp with validation workflow
  • Support pipeline: Request → Auto-categorization → Pre-drafted response or escalation → Follow-up → Close + satisfaction
  • Proactive reputation management: automatic classification of Trustpilot reviews by criticality, routing to dedicated teams. Ambassadors are solicited to amplify positive signals, critics are handled privately to resolve dissatisfaction before it becomes public
  • Individual task distribution: every team member gets their actions in real time via Slack alerts + ClickUp items assigned automatically. Zero forgotten request, zero blind spot
  • Connected tool ecosystem: Klaviyo (emails), Trustpilot (customer reviews), Typeform (surveys & feedback), ClickUp (project management), Slack (real-time alerts)
  • Central database on BigQuery aggregating all sources
  • Real-time Looker Studio dashboards: support tickets, customer satisfaction, reputation, content performance, overall KPIs
  • Automatic escalation rules to a human for complex cases

Results

  • 70% of support requests handled without human intervention
  • Support response time: 8h → 45 minutes
  • Proactive reputation management: critics intercepted early, ambassadors activated continuously
  • Publishing frequency: 2x/month → 3x/week
  • LinkedIn engagement +45% in 2 months
  • Zero unapproved posts published
  • Team refocused on high-value cases
Brand building · Visual identity · Sales processOwn brand (2020-2024, Madagascar)

TIA Jewelry · Building a brand from zero and adapting it to its market

Brand identity, product and sales process, built from zero

IllustratorIllustrator
FigmaFigma
N8NN8N

The context

Launching a high-end jewelry brand in Madagascar, with a reality to factor in: the local market doesn't convert through e-commerce, demand is created and converted directly on social media. The goal: build the entire brand (identity, product, sales channel) from a blank page.

The sticking points

  • No technical team to build a classic e-commerce
  • The natural sales channel was Instagram and WhatsApp, not a website
  • Customer journey scattered across apps, no tracking
  • Needed a recognizable brand, without an agency budget

The approach

Start from zero, and above all read the ground before choosing the tools. I built the visual identity myself, then designed a sales process adapted to the market's natural channel (social media + messaging apps), rather than forcing the European e-commerce website reflex.

What I built

  • Full visual identity built in-house: logo, brand guidelines, typography
  • Packaging design and product presentations
  • Full audit of the local customer journey (first contact → quote → production → delivery)
  • Automated sales pipeline via WhatsApp Business + social media DMs
  • Centralized product catalog with status (available, on order, delivered)
  • Pre-drafted response templates for recurring requests
  • Tracking from lead (DM) to confirmed sale
  • Short loop: Instagram → DM → purchase, with direct communication

Results

  • Brand fully built autonomously: identity, product, sales channel
  • Model shaped around the local market, on its own terms
  • Sales process scalable as volume grew
  • Every step of the journey tracked and measured
  • Proof that a good process starts from the ground, not from habits
Showcase websiteGoing live May 2026

Healthypnose · Showcase site for hypnotherapist

The context

Showcase site for a hypnotherapy practitioner. Online booking, session descriptions, testimonials, health blog. Calming design, simple navigation, optimized for local Google search.

What I built

  • Next.js site with a calming design adapted to the target audience (women 25-55)
  • Built-in online booking system
  • Local SEO optimization (Kinshasa and Île-de-France)

Results

  • Delivery planned May 2026, public results from the following month

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