Freelance consultant: high-performance websites, custom CRM and automation

Available for new projects

Your digital,

Simplified.Optimized.Automated.

First I understand your business. Then I structure, optimize, and build the tools that make it run. Freelance consultant & independent engineer, based between Paris and Kinshasa for the whole Francophonie.

Free discovery call: let's identify your priorities together

12 years of experienceEx-Peugeot · Ex-CIO MadagascarParis · KinshasaResponse within 24h
Amina Ouadday, consultante digitale fondatrice d'Ouadday

01 · Outils & stack

  • Next.jsNext.js
  • FirebaseFirebase
  • StripeStripe
  • N8NN8N
  • BigQueryBigQuery
  • Looker StudioLooker Studio
  • IllustratorIllustrator
  • ClickUpClickUp
  • AhrefsAhrefs
  • ClaudeClaude
  • MistralMistral

02 · The reality

Your business runs, but too much still goes through you.

You've built something that works. Except that as it grows, the same questions keep coming back: where did that information go, who was supposed to follow up with this client, why doesn't this number add up.

Tick the situations you recognize

0/ 8

Tick what sounds familiar. The pattern draws itself.

"With AI, I can do it myself"

Partly, yes. Today's AI tools generate code, copy and mockups in minutes. I use them daily: that's what lets me move fast and charge less than an agency.

What they don't do for you: decide what to build, and secure what runs underneath. A form generated in three minutes can send your client data in the clear without anything looking wrong on screen. Visible code is the easy part.

The rest takes someone who has already watched things break.

03 · Ma philosophie

You don't automate chaos.You restructure it first.

My philosophy since day one

04 · Ma méthode

Diagnostic.
Architecture.
Construction.

Cinq étapes, dans cet ordre. Pas de devis avant le diagnostic. Pas de code avant l'architecture. Pas de surprise.

methode.ts

05 · Services

I structure first.I build second.

Every engagement starts with a diagnostic of how you operate. The tools come after, once we know exactly what you need.

High-Performance Websites

Fast, secure, editable without code. Your site loads in under 2 seconds, adapts to every screen, and gives you control over your texts and images through a simple interface.

From EUR 1,490

Delivered in 7 to 14 days · single page from EUR 200

Mobile Apps

iOS + Android apps for your field teams, your customers, or to test an idea before scaling. One team for both stores. Source code, documentation and Apple/Google store accounts in your name. I watch how your people actually work before drawing a single screen.

Custom quote

4 to 20 weeks depending on scope

Automation

Client follow-ups, social media posts, tracking emails, data collection. What can run without you should run without you. You get hours back every week.

Custom quote

First workflows delivered in 2 to 6 weeks

Custom CRM & Data

Tired of Odoo or a CRM that doesn't fit your business? I build CRMs calibrated to YOUR processes, with dashboards that surface the numbers that actually matter to you. Tools adapt to you, not the other way around.

Custom quote

6 to 16 weeks · source code yours

SEO & Growth

Get found by the right people on Google. A search strategy built for the long run, measured monthly, tailored to your market.

Included with every website, or as a standalone engagement

Maintenance

Updates, security, improvements. Your site stays fast, protected and current without you thinking about it. Monthly check-up, ongoing fixes.

EUR 49/month

On budget

My projects start at €200 and go up to €5,000 and beyond.

I've told people who came for a full website that a single page at €200 would cover what they actually wanted. Paying for custom work when one page does the job serves no one.

No rigid packages, every project is tailored.

06 · Presence

Digital consultant available locally in France and DRC, remote across the entire Francophonie.

Paris, France

For small and mid-sized businesses who want a local digital partner, not an anonymous agency.

Kinshasa, DRC

For SMBs looking for a custom-built alternative to generic CRMs (Odoo, etc.). Rare on the local market.

Francophonie

Belgium, Switzerland, Canada, francophone Africa. All missions can be delivered remotely in French or English.

2014 · Polytech Paris

Engineer

Computer science & applied electronics.Rigor as the foundation for everything that follows.

2014–2018 · Peugeot Citroen

HMI & Concept cars

Study how a human interacts with a system, then design the interface.Process first, code second.

2018–2024 · Madagascar

IT Leadership & Entrepreneurship

CIO · SIPROMAD Group

IT leadership at one of the country's largest conglomerates.Mapping flows, restructuring IT processes, deploying tools.

Founder · TIA Jewelry

Building a brand from scratch: gem sourcing, production, e-commerce.Proof that the method works on a blank page.

Since 2024 · Paris · Kinshasa

Digital Consultant · Ouadday

Websites, custom CRM, automations and AI for SMBs and NGOs.Your digital, my craft.

07 · About

Process engineer before developer.Creator before contractor.

I'm Amina. My job is to understand how your business works, and make it work better.

Before writing a single line of code, I spent 4 years at Peugeot studying how humans interact with complex systems. I led IT for a major group in Madagascar. I created a jewelry brand from scratch. Each experience taught me the same thing: you don't build a tool before you understand the problem.

That's why I never start with a quote. I start with a diagnostic. I map how you operate, identify what's stuck, restructure what can be, and only then do I build: a website, a CRM, an automation, or all three.

Amina Ouadday

« You don't automate chaos. You restructure it first. »

My philosophy since day one

Next.js / ReactFirebaseTechnical SEOAutomationPower BIBrand IdentityGrowth
08 · Results

Numbers, not promises.

12

Years of engineering experience

3

Countries · France, Madagascar, DRC

100%

Of the code handed to clients

24h

Response time, committed in writing

Got a project in mind?

Let's build it together.

Tell me about your project in a few words. Personalized response within 24 hours.

Prefer writing? The form takes 2 minutes. Prefer talking? 45 min on Calendly.